Tanla Platforms shares soar over 13% after inking deal with WhatsApp

Tanla Platforms' shares surged 13% to Rs 1,080 after partnering with Meta-owned WhatsApp to deploy Wisely ATP against fraud, in line with the telecom regulator's AI mandate.

Shares of rallied over 13% to Rs 1,080 in Monday's intraday trade on the after the company announced in its exchange filing that it had signed a commercial agreement with a global tech major. The company did not disclose the name of the tech major. The agreement, made through , aims to combat scams on the tech major's messaging platform by identifying fraudulent phone numbers.

However, a top executive close to the companies told ET that Platforms-owned has inked a collaborative pact with Tanla Platforms to identify fraudulent phone numbers in an attempt to boost efforts at controlling scams over its messaging platform.

"Given that WhatsApp is an end-to-end encrypted channel, external signals are crucial for the platform to proactively identify a scam account and take down before any user falls in the trap of fraud messages or suspicious weblinks," the person cited said.

He added that banking and telecommunications channels handling text messages and voice calling customer services can offer these crucial insights to over-the-top platforms like WhatsApp, and accordingly, the collaboration will majorly weed-out malfactors.

As per the partnership, Tanla's AI-based anti-phishing solution Wisely ATP, which gathers intelligence on 10-digit numbers and malicious URLs, will share real-time signals to WhatsApp on the propensity of fraud. WhatsApp will act on the data shared anonymously after its own due-diligence.

As per the telecom regulator's June 13, 2023 directive, telecom companies are mandated to implement artificial intelligence/machine learning (AI/ML) solutions to detect senders of suspicious SMSes.

At 9:58 am, the scrip was trading 11.8% higher at Rs 1,065 on the BSE. However, in the last six months, the stock has plunged over 10%. Meanwhile, it has risen just 18% in the last two years, while delivering over 1400% returns in the past five years.

In technical terms, the relative strength index (RSI) of the stock is currently at 54.8. An below 30 is considered oversold, and above 70 is overbought, Trendlyne data showed. The stock is trading higher than the 5-day, 10-day, 20-day, 30-day, 50-day, 100-day, 150-day and 200-day simple moving averages (SMAs).

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of the Economic Times)

Source: Stocks-Markets-Economic Times

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