Kroger VP & controller sells $222,800 in company stock

In a recent transaction, Brian W. Nichols, Vice President & Controller of Kroger Co . (NYSE:KR ), sold 4,000 shares of the company's common stock. The sale, dated September 17, 2024, was executed at a price of $55.7 per share, totaling $222,800. Following the sale, Nichols retains ownership of 14,063 shares in the grocery retailer.


This move comes as part of the routine disclosure of stock transactions by company executives. The details, filed with the Securities and Exchange Commission, provide a glimpse into the trading activities of Kroger's upper management. While the reasons behind Nichols' decision to sell a portion of his holdings are not disclosed in the filing, such transactions are closely watched by investors as potential indicators of the company's financial health and future prospects.


Kroger Co., headquartered in Cincinnati, Ohio, operates as one of the largest grocery retailers in the United States. The company's shares are publicly traded, and any changes in the ownership stakes of its top executives are of interest to shareholders and market analysts alike.


Investors and stakeholders in Kroger Co. can access the complete details of the transaction through the SEC filing, which is publicly available and provides transparency into the trading actions of the company's insiders. It is worth noting that insider sales and purchases can occur for a variety of reasons and do not necessarily signal a change in the company's outlook or performance.


The sale represents a small fraction of the company's available stock, and Nichols' remaining shares indicate an ongoing vested interest in the company's success. As with any insider transaction, market participants may view this sale in the context of their overall investment strategy and perspective on the company's future.



In other recent news, Kroger Co. has reported a modest increase in its second-quarter earnings for 2024, demonstrating resilience amidst economic challenges. The grocery retailer saw a 1.2% increase in identical sales excluding fuel, an 11% rise in digital sales, and a 17% growth in delivery solutions. Despite a 3% decrease, adjusted earnings per share (EPS) settled at $0.93, while the company's gross margin rate improved.


In addition, Kroger's merger with Albertsons (NYSE:ACI ) is advancing, with a $10.5 billion senior unsecured notes offering launched. Analysts from Roth/MKM and BMO Capital have expressed mixed views on the company's performance. Roth/MKM maintained a Neutral rating and increased the price target to $52, expressing concerns over the sustainability of profit margins. BMO Capital, on the other hand, reaffirmed an Outperform rating and a price target of $60, highlighting the company's gross margin resilience and continued momentum in identical sales.


These are recent developments that reflect Kroger's strategic focus on customer engagement, digital growth, and cost management amidst economic headwinds.
InvestingPro Insights


As investors digest the news of Vice President & Controller Brian W. Nichols' stock sale in Kroger Co. (NYSE:KR), it's essential to consider the broader financial picture that InvestingPro data provides. With a market capitalization of $39.67 billion and a P/E ratio sitting at 18.56, Kroger stands as a significant entity in the Consumer Staples Distribution & Retail industry. This valuation comes despite a modest revenue growth of 1.46% over the last twelve months as of Q2 2025.


An interesting note for investors is Kroger's commitment to shareholder returns, as evidenced by its impressive track record of raising dividends for 18 consecutive years. This trend is expected to continue, with the company having maintained dividend payments for 19 consecutive years, which could be particularly appealing to income-focused investors. The dividend yield as of late 2024 stood at 2.33%, with a notable dividend growth of 10.34% over the last twelve months as of Q2 2025.


Adding to the attractiveness is the company's low P/E ratio relative to near-term earnings growth, which suggests that the stock could be undervalued based on its earnings potential. This is supported by a PEG ratio of 0.2, indicating that the stock may be a bargain when factoring in its earnings growth rate. Despite the insider sale, these metrics suggest that Kroger may still offer a compelling value proposition.


For those seeking further insights, there are additional InvestingPro Tips available that could shed more light on the investment potential of Kroger Co. The platform lists more tips that could help investors make a more informed decision regarding their investment in the company.


Investors can explore these additional tips and more detailed metrics on the InvestingPro platform to better understand Kroger's financial health and future prospects, especially in the context of recent insider trading activity.

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Source: Investing.com