Factbox-2024 holiday shopping sales predictions

(Reuters) - U.S. retailers are gearing up for a shorter-than-usual holiday shopping window this year, with price-conscious shoppers focused on deals and promotions around key events such as Black Friday and Cyber Monday.

Below is a compilation of projections by various data analytics firms:

Source Forecast Time Geograp Type of Methodology

period hy spending

Mastercard (NYSE:MA ) Nov. 1 to United In-store Measures

Economics Dec. 24 States and in-store and

Institute Projects online online retail

retail sales across

sales to all forms of

rise 3.2% payment,

excluding

automotive

sales

Deloitte Nov. 1, United In-store Model for

Expects 2024 to States and forecasting

holiday Jan. 31, online holiday season

retail 2025 sales uses

sales to Disposable

rise Personal Income

between as the

2.3% and explanatory

3.3% variable

Adobe (NASDAQ:ADBE ) Online Nov. 1 to United Online Measures direct

Analytics spending Dec. 31 States only consumer

to grow transactions

8.4% to online from

$240.8 5,000 shoppers

billion

Salesforce (NYSE:CRM ) Sees Nov. 1 to Global Online Analyzes data

global Dec. 31 and only from more than

sales U.S. 1.5 billion

growth of global

2% and consumers on

U.S. retail sites

sales using its



growth of platform

2%

Source: Investing.com