Polkadot targets U.S. market with 'Eagle JAM' initiative

Polkadot is launching a new initiative, codenamed "The Eagle JAM," which seeks to establish a presence in the U.S. market through a collaboration between its BizDev and DevRel teams. 

Known as “the Treasury” and “the Troops,” these teams will work together, with BizDev focusing on partnerships and resources, and DevRel providing technical engagement and support for developers. 

The Eagle JAM initiative is in the process of securing funds from the Polkadot Treasury for a well-rounded U.S. expansion plan. Central to this strategy are “JAM Toasters,” which are specialized hardware that will operate as blockchain validators and collators. 

These machines will be key parts of Polkadot's infrastructure in the U.S., tasked with generating staking and validator rewards that will go back into supporting BizDev and DevRel projects. 

BizDev’s main focus is to lay down a financial foundation and spot crucial opportunities in the U.S. market. This includes building connections with American businesses, Web3 startups, and prominent tech institutions to make Polkadot a top choice for interoperable blockchain solutions. 

At the same time, the DevRel team will focus on building a strong technical community to support Polkadot’s ecosystem. It also plans to engage U.S.-based developers through developing educational materials, organizing hackathons and workshops, and offering hands-on support. 

A key component of this initiative is the Core-Time Mercantile strategy, a system developed to buy and sell JAM core-time as needed. This approach allows for dynamic allocation of resources to new chains as demand shifts, optimizing both computational power and costs. 

The Eagle JAM initiative spans across four quarters, each stage marked by specific milestones. In the first quarter, BizDev will conduct market research, identify key partners, and establish core BizDev and DevRel teams. 

Quarter two targets developer engagement through events, expanding infrastructure with more JAM Toasters, and providing onboarding kits for U.S. developers. The third quarter will expand enterprise outreach and partnerships, while the final quarter focuses on scalability and optimizing resources to create a self-sustaining infrastructure for Polkadot’s U.S. growth.

Source: Investing.com