Kaya shares surge 10% after it announces collaboration with Marico
Shares of Kaya rose 10% to Rs 501.45 on BSE after announcing a collaboration with Marico, whose shares traded flat at Rs 608.15. The collaboration aims to market 75+ science-based personal care products, leveraging channels for wider reach. CEOs Rajiv Suri and Saugata Gupta emphasize growth, market expansion, and long-term consumer satisfaction.
Shares of jumped 10% to a high of Rs 501.45 on BSE after the company announced its with major to scale up its play in advanced science backed .
“Marico Limited, one of India’s leading FMCG companies, and Limited, a renowned provider, today announced that they will collaborate, with exclusively handling sales and marketing of Kaya’s range of 75+ efficacious science-based personal care outside of Kaya’s clinics,” said the company in a filing to the stock exchanges.
This collaboration is aimed at leveraging the established expertise and capabilities of both companies and unlocking the untapped of the brand by enhancing its presence and accessibility across markets and channels.
“We are very excited to collaborate with Marico, which will help us enhance our visibility and reach through their already established distribution and marketing networks. Kaya’s 75+ efficacious products will reach wider geographies and acquire more shelf space, ultimately boosting brand visibility and recall, and establishing long-term engagement with consumers," said Rajiv Suri, Global CEO of Kaya.
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Commenting on the collaboration, Saugata Gupta, MD & CEO of Marico said, “Science and efficacy-based skin care has revolutionised premium personal care both in India and globally, and has also been the missing piece within Marico’s Premium Personal Care play. We believe that with the potent combination of a brand of Kaya’s stature and Marico’s organized channel reach and digital marketing capabilities, the opportunity to scale up the products business can be another growth driver for us over the next few years.”
This collaboration underscores the commitment of both Marico and Kaya to deliver high quality innovative products to consumers, ensuring highest standards of efficacy and
customer satisfaction.
Meanwhile shares of Marico were trading flat at Rs 608.15 around 9:50 am on BSE.
(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of Economic Times)
This collaboration is aimed at leveraging the established expertise and capabilities of both companies and unlocking the untapped of the brand by enhancing its presence and accessibility across markets and channels.
“We are very excited to collaborate with Marico, which will help us enhance our visibility and reach through their already established distribution and marketing networks. Kaya’s 75+ efficacious products will reach wider geographies and acquire more shelf space, ultimately boosting brand visibility and recall, and establishing long-term engagement with consumers," said Rajiv Suri, Global CEO of Kaya.
Also read:
Commenting on the collaboration, Saugata Gupta, MD & CEO of Marico said, “Science and efficacy-based skin care has revolutionised premium personal care both in India and globally, and has also been the missing piece within Marico’s Premium Personal Care play. We believe that with the potent combination of a brand of Kaya’s stature and Marico’s organized channel reach and digital marketing capabilities, the opportunity to scale up the products business can be another growth driver for us over the next few years.”
This collaboration underscores the commitment of both Marico and Kaya to deliver high quality innovative products to consumers, ensuring highest standards of efficacy and
customer satisfaction.
Meanwhile shares of Marico were trading flat at Rs 608.15 around 9:50 am on BSE.
(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of Economic Times)
Source: Stocks-Markets-Economic Times
