Instagram set to account for half of Meta's US ad revenue

Investing.com -- Meta Platforms Inc (NASDAQ:META ).'s Instagram is projected to soon constitute half of the firm's advertising revenue in the United States, according to research firm Emarketer's estimates.

Instagram has continuously grown to become a crucial part of Meta's operations, not only due to its revenue-generating capability but also because of its competitive features like Reels and Threads.

In 2021, Instagram brought in $32.4 billion worldwide, accounting for 27% of Meta's total sales. Court documents released earlier this year indicated that by early 2022, Instagram was behind nearly 30% of Meta's global business.

Emarketer's data suggests that Instagram's advertising revenue in the US is expected to surpass $32 billion in 2025, marking a rise of over 24% from the present year.

Instagram boasts over 148 million American users, further solidifying its position as a significant revenue source for Meta.

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Source: Investing.com