Apple shares jump 7% as record buyback, sales growth forecast lure investors

The company was on track to add more than $170 billion to its market value if the stock gains hold.

The prediction showed Apple was confident that product updates, starting with an iPad event on May 7, will drive demand in its hardware business after months of sluggish growth that made some investors doubt its status as a must-own stock.

"Many investors had begun to question if Apple still has what it takes to deliver the top growth they have become accustomed to over the years, but CEO turned on the charm and offered relief to investors," said Josh Gilbert, analyst at investment platform eToro.

The buyback aligned Apple with other U.S. tech giants that have showered investors with cash in this earnings season to soothe concerns about rising investments in generative AI. Some analysts also saw it as a sign that the industry was maturing.

"Growth stocks must demonstrate they are still growing at a pace that satisfies their shareholders. Once that growth slows, and Apple is a prime example, then buybacks or dividends can persuade investors to keep the faith," said Danni Hewson, head of financial at AJ Bell.

Unlike Alphabet and Microsoft, Apple has not seen a cost surge as it has not made big AI investments. But the slow rollout of AI services has been punished by investors, which partly fueled the 10% drop in its share price this year.

CEO Cook said Apple plans to share "some very exciting things", fanning expectations among several analysts that Apple would announce AI integrations at its upcoming annual developer conference, which is expected to be the biggest ever.

Bernstein analysts said they expected "a strong iPhone 16 cycle fueled by AI functionality as well as elongated replacement cycles".

At least 13 analysts raised their target price on Apple, pushing up the view to $200, which is 15% higher than the stock's last closing price.

Apple's stock trades at 25 times its 12-month forward earnings estimates, compared with 30.5 for Microsoft. The Windows maker had taken the crown of the world's most valuable firm from Apple earlier this year, thanks to its AI efforts.