Apple plans direct retail expansion in Saudi Arabia

Apple Inc (NASDAQ:AAPL ) said on Sunday that it will begin opening its own retail stores in the Kingdom (TADAWUL:4280 ) of Saudi Arabia from 2026, and will launch its online Apple Store in the country in the coming year. 

Apple said its Apple Store online will launch in Saudi Arabia in Summer 2025, and that it will begin opening “the first of several flagship” stores in the country in 2026. The iPhone maker plans to open a retail store in Diriyah. 

Apple products in Saudi Arabia are currently only available through authorized resellers such as aleph and Jarir, the company’s website shows. 

The move comes as Apple seeks to wean off its dependence on resellersin several key markets, as the Cupertino-based tech giant grapples with slowing device sales.

The company recently opened direct retail stores in India, which is a major upcoming market for Apple. 

Source: Investing.com