Apple introduces ChatGPT in latest devices to boost sales

Apple (NASDAQ:AAPL ) has begun the process of integrating OpenAI's ChatGPT into its devices, a move aimed at enhancing the appeal of its latest iPhones.

This development, part of a broader introduction of AI-powered features in the newest updates for operating systems across iPhones, iPads, and Mac computers, was initially announced in June during the Apple Intelligence unveil.

The integration allows Siri, Apple's voice assistant, to utilize ChatGPT's capabilities, extending its proficiency to handle user inquiries related to photos and documents, such as presentations.

Moreover, the Writing Tools feature now supports the creation of written content through ChatGPT in any compatible app, with the added ability for users to generate images using the chatbot's capabilities.

The timing of this rollout coincides with the peak holiday shopping season, which traditionally represents the most profitable sales period for the company.

The gradual introduction of Apple Intelligence features has been a source of concern for some investors, particularly regarding the potential impact on the sales cycle of the iPhone 16.

The AI features are available on the most recent iPhone series, including the Pro and Pro Max models of the iPhone 15 line-up.

Furthermore, users with iPad models equipped with A17 Pro or M1 chips and subsequent versions, as well as Macs with M1 chips and later, will have access to these new tools.

Source: Investing.com