Meta to offer less personalized ads in Europe to appease regulators

(Reuters) - Meta Platforms (NASDAQ:META ) plans to offer Instagram and Facebook users in Europe the option to receive "less personalized ads," the tech giant announced on Tuesday, in an effort to allay regulators' mounting concerns.

The Menlo Park, California-based company said it is implementing these changes in response to demands from EU regulators.

Over the coming weeks, people in the EU who use the company's social media platforms for free with ads, will be able to choose to see ads based on what Meta calls "context"- content that a user sees during a particular session on the platforms.

These ads will also target users based on age, gender, and location, with some being unskippable for a few seconds.

Meta also plans to reduce the price of ad-free subscriptions by about 40% for European users.

This move comes as European regulators intensify efforts to curb Big Tech's power and level the playing field for smaller firms, including through the landmark Digital Markets Act (DMA) which came into force earlier this year.

The European Union law aims to make it easier for people to move between competing online services like social media platforms, internet browsers and app stores.

Last month, Europe's top court ruled that Meta must restrict the use of personal data harvested from Facebook for targeted advertising, supporting privacy activist Max Schrems.

The European Union did not immediately respond to a Reuters request for comment.



The developments were first reported by the Wall Street Journal.

Earlier in November, Reuters reported that Apple (NASDAQ:AAPL ) is set to be fined by the European Union's antitrust regulators under the bloc's landmark rules aimed at managing Big Tech's influence, making it the first company to be sanctioned.

Source: Investing.com

Последние публикации
Google's DoJ case has negative read across for Apple, Barclays says
26.11.2024 - 19:00
India's stock market has signs of froth, but no full-blown bubble
26.11.2024 - 19:00
Analysis-How Trump's Mexico tariffs could hurt Europe's auto industry
26.11.2024 - 19:00
Denmark stocks higher at close of trade; OMX Copenhagen 20 up 0.64%
26.11.2024 - 19:00
Constellation Brands stock drops on Trump tariff plan
26.11.2024 - 19:00
Poland stocks lower at close of trade; WIG30 down 0.14%
26.11.2024 - 19:00
WhatsApp takes EU privacy board battle to top European court
26.11.2024 - 19:00
Finland stocks lower at close of trade; OMX Helsinki 25 down 1.30%
26.11.2024 - 19:00
Germany stocks mixed at close of trade; DAX down 0.52%
26.11.2024 - 19:00
France stocks lower at close of trade; CAC 40 down 0.87%
26.11.2024 - 19:00
Belgium stocks lower at close of trade; BEL 20 down 1.44%
26.11.2024 - 19:00
FedEx could unlock $10-20bln in shareholder value from potential freight spin-off
26.11.2024 - 19:00
Portugal stocks lower at close of trade; PSI down 0.36%
26.11.2024 - 19:00
Sweden stocks lower at close of trade; OMX Stockholm 30 down 0.66%
26.11.2024 - 19:00
Royal Caribbean vs. Carnival: Which cruise stock to own? Bernstein answers
26.11.2024 - 19:00

© Analytic DC. All Rights Reserved.

new
Анализ рынка Как повлият завтра отчет NFP на курс доллара США?