CoinDCX launches CoinDCX Prime for HNIs, targets $100 million AUM by 2025

"CoinDCX has witnessed a significant rise in HNI and institutional participation within the Indian crypto market. This surge encouraged the platform to launch for such investors," the company stated in its release.

Prime members will enjoy a range of personalised services, including bespoke investment solutions and the support of experienced key account managers. This service layer will complement existing offerings, such as trading fee discounts under the VIP program and the execution of large orders through the OTC desk. Additionally, customers will have access to yield-generation strategies via the Advanced Earn product.

Targeting investors with an investment volume of Rs 50 lakh and above, CoinDCX Prime offers benefits such as assisted onboarding, personalised guidance, dedicated key account managers, and expert tax and legal advice through industry-renowned partners. Notably, Prime members will benefit from the lowest and no additional charges on asset custody or holding gains, setting it apart from traditional advisory networks.

"CoinDCX has established itself as a leading platform for HNIs and institutional investors," said Minal Thukral, Head of Strategy and Growth. "Over 1.5 crore trust CoinDCX for their crypto journey. We are glad to witness the same level of trust and interest from HNIs. We've onboarded over 100 institutional investors, 2,500+ HNI clients, and serve over 25 family offices already. There is significant demand from this category of investors, which is why we are launching Prime Services. These investors seek long-term value and require specialised services."

Thukral emphasised that CoinDCX Prime will cater to these needs with personalised support, exclusive research, customised newsletters, and priority access to new offerings, ensuring a superior investment experience.

In India, enhanced have facilitated HNI participation in crypto markets. Exchanges prioritising compliance, including registration with the Financial Intelligence Unit India (FIU IND) and rigorous KYC procedures, have built trust and confidence among investors. “At CoinDCX, we always have a compliance-first approach. We were the first exchange in India to register as an FIU IND entity. We have already won the trust of more than 1.5 crore retail customers. I believe this will play an important role in onboarding HNIs, family offices, and institutional investors as well,” added Thukral.

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Source: Forex-Markets-Economic Times